TITLE

Marketers hope local ads will recharge name

AUTHOR(S)
Jackson, Kathy
PUB. DATE
February 1998
SOURCE
Automotive News;2/9/1998, Vol. 71 Issue 5752, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that Buick will focus on local advertising in 1998 to recharge its name with consumers. Comments from Karen Ebben, Buick Marketing Services Manager; Advertising and incentives to be focused on model identified by dealers and the company.
ACCESSION #
253415

 

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