Marketers hope local ads will recharge name

Jackson, Kathy
February 1998
Automotive News;2/9/1998, Vol. 71 Issue 5752, p28
Trade Publication
States that Buick will focus on local advertising in 1998 to recharge its name with consumers. Comments from Karen Ebben, Buick Marketing Services Manager; Advertising and incentives to be focused on model identified by dealers and the company.


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