TITLE

Nick Extends Health Deals

AUTHOR(S)
Lewis, Christian
PUB. DATE
June 2007
SOURCE
Multichannel News;6/4/2007, Vol. 28 Issue 23, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the licensing deal between General Mills and Nickelodeon and Viacom Consumer Products to put Nickelodeon characters, such as SpongeBob SquarePants, on the packaging of General Mills' food products in the U.S. in 2007. It also includes information on the terms of the licensing agreement between the companies.
ACCESSION #
25335151

 

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