In Praise of Live Events

Gibbons, Kent
June 2007
Multichannel News;6/4/2007, Vol. 28 Issue 23, p20
The article comments on the marathon broadcast of jazz musician Sam Rivers' music by the WKCR-FM radio station of Columbia University in the U.S. in May 2007. The marathon broadcast of Rivers' music was aimed at promoting a jazz concert by the jazz musician. The issues' implications for marketing initiatives by the cable industry are also cited.


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