TITLE

WHAT CONSUMERS SAY THEY WOULD PAY

AUTHOR(S)
Haugsted, Linda
PUB. DATE
June 2007
SOURCE
Multichannel News;6/4/2007, Vol. 28 Issue 23, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article cites key survey findings in 2006 indicating consumers' views on the television channels they will definitely purchase if they were given the choice in the U.S. The television channels preferred by consumers include the Weather Channel, TNT, local over-the-air television stations and the Discovery Channel.
ACCESSION #
25335100

 

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