AOL and Yahoo! adopt Goodmail certified email delivery service

Cooper, Will
May 2007
New Media Age;5/17/2007, p4
Trade Publication
The article announces that America Online (AOL), British Telecommunications and Yahoo! were the first Internet service providers (ISPs) to enlist in Goodmail's certified email delivery service launched in Great Britain in 2007. Goodmail chief executive officer (CEO) Richard Gringas says the system ensures the authenticity of messages, making the medium more effective for the sender while giving ISP a greater degree of trust. The Great Britain Direct Marketing Association (DMA) welcomed the idea but DMA email marketing council chair Chris Combermale stressed that its success depends on the number of participating ISP. Meanwhile, Goodmail signed up more than 400 companies in the U.S. in 2006 including Experian and American Red Cross.


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