April 2007
People Management;4/5/2007, Vol. 13 Issue 7, p15
The article reports on the views of consultant Peter Cook on how to achieve success in business. Cook says, business is just like rock music. He says to achieve success, the balance between structure, creativity and talent has to be right. Organisations can be weighed down by too much process and not enough creativity. Or you can have too much creativity and not enough anything else.


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