Patterson, John R.; Bell, Chip
May 2007
Leadership Excellence Essentials;May2007, Vol. 24 Issue 5, p12
The article focuses on accountability. The authors claim that accountability is the key for trust between leaders and workers and employees and customers. They explain that without trust, leaders cannot provide the service that drives customer loyalty. The four paths of accountability are discussed.


Related Articles

  • Corporate social responsibility: attributions, loyalty, and the mediating role of trust. Vlachos, Pavlos A.; Tsamakos, Argiris; Vrechopoulos, Adam P.; Avramidis, Panagiotis K. // Journal of the Academy of Marketing Science;Summer2009, Vol. 37 Issue 2, p170 

    This study investigates whether consumers' perceptions of motives influence their evaluation of corporate social responsibility (CSR) efforts. The study reveals the mediating role of consumer trust in CSR evaluation frameworks; managers should monitor consumer trust, which seems to be an...

  • EVERYDAY PEOPLE GIVE BACK TO OUR COMMUNITY. Detweiler, Donna // Business People;May2012, p20 

    The article profiles Lendingahand.net, an online program that encourages consumers to patronize businesses that are supporting partner charities. Based in Fort Wayne, Indiana, the site asks partner businesses pledge in-kind donations or a portion of the proceeds generated from online customers,...

  • Grounded -- or Airborne? Klein, Mark; Einstein, Arthur // Direct;9/15/2005, Vol. 17 Issue 12, p24 

    Focuses on the advantages of an effective loyalty program to company sales. Reasons of executives for engaging in loyalty programs; Steps in creating a customer loyalty program.

  • Trust and revenue management. McMahon-Beattie, Una // Journal of Revenue & Pricing Management;Jan2006, Vol. 4 Issue 4, p406 

    The article reflects on trust and its effects on revenue management. A number of companies have been investing in the integration of revenue management (RM) and customer relationship management (CRM) technologies in an endeavor to foster customer loyalty and maximize long-term profit. Trust is...

  • EFFECT OF RELATIONSHIP QUALITY ON CUSTOMER LOYALTY. Iqbal, Aneeza // International Journal of Information, Business & Management;May2014, Vol. 6 Issue 2, p41 

    Attracting new customers incur much higher cost than the cost of retaining existing customers, a crucial issue for service firms is keeping customers loyal. This research explores how relationship quality influences customer loyalty. To test the proposed research model, a survey research...

  • Is Trust A Must? Agee, Tom // NZ Marketing Magazine;Sep2003, Vol. 22 Issue 8, p40 

    Emphasizes the importance of trust in order for a customer to stay loyal to a brand or company. Implications for marketers in New Zealand; Results of a survey on the most trusted firms worldwide; Views of authors Christopher Hart and Michael Johnson on customer loyalty; Suggestions for...

  • Kossoff on... trust: the ultimate commodity. Kossoff, Leslie L. // Horticulture Week;11/20/2009, p17 

    The article discusses the significance of trust in business. It states that trust is essential between a business owner and customer or supplier. It indicates that during economic downturn, trust is the ultimate consumer commodity which means that a business should deliver on every promise and...

  • Putting the customer first. Nicholson, Natasha // Communication World;Nov2013, Vol. 30 Issue 8, p3 

    The article offers the author's insights on offering the needs of customers to have an effective content marketing. She mentions the three steps in content marketing which include developing a true understanding of customers, making them see the organization as valuable, and translating that...

  • Loyalty, not satisfaction, drives customer relationships.  // Journal of Business (10756124);1/24/2008, Vol. 23 Issue 3, pB14 

    The article provides tips on how to build or strengthen customer relationship. According to the author, it is important to know the needs and issues of customers and by showing to the customers the benefits of doing business with them. It is said that building trust with customers is important...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics