Strategic Innovation

Govindarajan, Vijay; Trimble, Chris
May 2007
Leadership Excellence;May2007, Vol. 24 Issue 5, p9
The article focuses on strategic innovations. The authors claim that companies that perform such innovation can deliver breakthrough growth and produce new life-cycle curves. They add that a new business developed from an established one should forget the assumptions of why its mother company became successful, borrow its assets and learn how to make a profit in its uncertain market.


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