TITLE

Strategic Innovation

AUTHOR(S)
Govindarajan, Vijay; Trimble, Chris
PUB. DATE
May 2007
SOURCE
Leadership Excellence Essentials;May2007, Vol. 24 Issue 5, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on strategic innovations. The authors claim that companies that perform such innovation can deliver breakthrough growth and produce new life-cycle curves. They add that a new business developed from an established one should forget the assumptions of why its mother company became successful, borrow its assets and learn how to make a profit in its uncertain market.
ACCESSION #
25310779

 

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