TITLE

Truly Mobile Strategies

AUTHOR(S)
Pombriant, Denis
PUB. DATE
June 2007
SOURCE
CRM Magazine;Jun2007, Vol. 11 Issue 6, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on wireless customer relationship management (CRM) solutions which provide access to information and to a broader array of applications on larger platforms. Mobile sales force automation (SFA) must have extra security like the ability to cancel accessibility or destroy data on a device that falls into the wrong hands. Mobile strategies will enable users to support CRM 2.0 business processes through which employees are capable of delivering high-quality customer services.
ACCESSION #
25310738

 

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