Bailor, Coreen
June 2007
CRM Magazine;Jun2007, Vol. 11 Issue 6, p15
Trade Publication
The article features the online store based on ATG Commerce, launched by e-commerce and direct marketing solutions provider IdeaForest. Jo-Ann Stores is a specialty retailer of creating, decorating and sewing products that wanted to craft a personalized online shopping experience for its customers. ATG Commerce allowed IdeaForest to marshal the site based on product categories and present customers with relevant offers that paralleled their interests.


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