TITLE

A Green Light for Marketing

AUTHOR(S)
Sebor, Jessica
PUB. DATE
June 2007
SOURCE
CRM Magazine;Jun2007, Vol. 11 Issue 6, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses ecofriendly marketing among companies which focuses on climate changes and the depleting ozone layer. Companies going on efforts to go green include Wells Fargo offering green energy to its card-holders, Home Depot's Eco Options line for consumers and Microsoft promoting Live Earth concerts and touting energy saving aspects of Windows Vista. EcoBranders is a company that offers choices to marketers of environmentally responsible marketing.
ACCESSION #
25310723

 

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