TITLE

Candidates need big ideas

AUTHOR(S)
Hill, David
PUB. DATE
May 2007
SOURCE
Hill;5/9/2007, Vol. 14 Issue 54, p12
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
The article looks into the campaign strategies used by political candidates in the U.S. The author observes that majority of politicians' campaign techniques failed to draw the public's attention. Therefore, he suggests the need for these candidates to use big issues during their campaigns. This strategy was used by President George W. Bush by campaigning for a reformation of the country's education system, which contributed to his victory.
ACCESSION #
25306107

 

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