Ad ratings roil sales talks

Learmonth, Michael
June 2007
Daily Variety;6/1/2007, Vol. 295 Issue 43, p1
Trade Publication
The article reports that Nielsen Media Research Inc. has introduced its commercial ratings system on May 31, 2007 in the U.S. According to Nielsen, the system provides the average rating of all commercials within a show. However, buyers and sellers are doubtful on the results of the system since the data is new.


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