TITLE

REGULATION OF PRODUCT CHARACTERISTICS

AUTHOR(S)
Werner, Ray O.; Brown, Roy C.
PUB. DATE
April 1993
SOURCE
Journal of Marketing;Apr93, Vol. 57 Issue 2, p110
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents information on legal developments in marketing relative to the regulation of product characteristics. In regard to packaging and labeling, the article discusses the significance of the Federal Trade Commission (FTC) Guides for the Use of Environmental Marketing Claims. The guidelines are intended to remove uncertainty and confusion in product advertising and labeling. There is some dispute, though, between those who framed the guidelines and Commissioner Mary L. Azcuenaga,as to whether this document communicates rules or guidelines. The article discusses the key points for marketers making environmental claims, including the claim that broad claims for environmental benefit should be avoided. The guidelines are not enforceable as yet.
ACCESSION #
25288798

 

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