Perceived Indifference

Schell, Suzanne
May 2007
Sales & Service Excellence Essentials;May2007, Vol. 7 Issue 5, p12
The article presents a checklist of questions for evaluating the quality of service provided by a business to its customers or whether customers perceive indifference. Customer service and experience are significant to customer retention. Negative experiences for customers are created by perceived indifference.


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