TITLE

Coming of age: The growth and influence of Hispanic media outlets today

AUTHOR(S)
Cobb, Chris
PUB. DATE
June 2007
SOURCE
Public Relations Tactics;Jun2007, Vol. 14 Issue 6, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the implication of the consortium headed by Haim Saban to acquire Univision Communication Inc., Spanish-language network, for $13.7 billion. Such move signals a corporate coming of age for Hispanic television and culture in the U.S. According to Hector Orcí, it is exciting and encouraging to know that people have finally discovered that to pursue the Hispanic market, one should put big resources into it.
ACCESSION #
25281170

 

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