Docs still value rep interaction: study

McGuire, Stephen
June 2007
Medical Marketing & Media;Jun2007, Vol. 42 Issue 6, p26
Trade Publication
The article reports on the continuing reliance of the physicians on pharmaceutical sales representatives for the knowledge they provide on their products and disease states according to a study in the U.S. An average of 85 percent of physicians said a sales representative knowledge about a specific disease state dramatically affects their confidence in prescribing a drug. According to Joy Scott, chief executive officer of The Joy Scott Group, doctors like to see a face if they have a question.


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