TITLE

Docs still value rep interaction: study

AUTHOR(S)
McGuire, Stephen
PUB. DATE
June 2007
SOURCE
Medical Marketing & Media;Jun2007, Vol. 42 Issue 6, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the continuing reliance of the physicians on pharmaceutical sales representatives for the knowledge they provide on their products and disease states according to a study in the U.S. An average of 85 percent of physicians said a sales representative knowledge about a specific disease state dramatically affects their confidence in prescribing a drug. According to Joy Scott, chief executive officer of The Joy Scott Group, doctors like to see a face if they have a question.
ACCESSION #
25280161

 

Related Articles

  • Pharmaceutical Sales Representatives and Patient Safety: A Comparative Prospective Study of Information Quality in Canada, France and the United States. Mintzes, Barbara; Lexchin, Joel; Sutherland, Jason; Beaulieu, Marie-Dominique; Wilkes, Michael; Durrieu, Geneviève; Reynolds, Ellen // JGIM: Journal of General Internal Medicine;Oct2013, Vol. 28 Issue 10, p1368 

    INTRODUCTION: The information provided by pharmaceutical sales representatives has been shown to influence prescribing. To enable safe prescribing, medicines information must include harm as well as benefits. Regulation supports this aim, but relative effectiveness of different approaches is not...

  • TargetRx and Skura Corp Launch Integrated Pre-call Planning Software Tool for Pharmaceutical Sales Representatives.  // Biomedical Market Newsletter;6/9/2011, p100 

    The article offers information on the collaboration between TargetRx Inc. and Skura Corp. to launched an integrated pre-call planning software tool for pharmaceutical sales representatives. It mentions that the integrated solution combines the physician-level targeting power of TargetAdvantage...

  • Americans make risky healthcare trade-offs to save money.  // PharmacoEconomics & Outcomes News;10/29/2011, Issue 640, p2 

    The article suggests that doctors consider the financial interests of their patients after respondents in a poll conducted by the U.S. Consumer Reports Health Ratings Center expressed their misgivings about the influence of the pharmaceutical industry on the prescribing practices of their doctors.

  • Expectations vs. Reality. Stern, Philip; Ehrenberg, Andrew // Marketing Research;Spring2003, Vol. 15 Issue 1, p40 

    Focuses on the stages of evidence on how doctors prescribe. Way to increase the sales of drugs according to a survey of European pharmaceutical marketing managers; Differences in the way drugs are prescribed.

  • Enhancing Doc Access.  // Pharmaceutical Executive;Nov2005, Vol. 25 Issue 11, p34 

    Presents a research conducted by Manhattan Research showing the impact of the advent of e-detailing on the time most doctors spend with sales representatives in the U.S. Likelihood of doctors to use e-detailing tools during off-hours; Indication of doctors' descriptions of the ideal e-detail;...

  • Physicians, Pharmaceutical Representatives, and Patients: Who Really Benefits? Westfall, John M. // Journal of Family Practice;Sep2000, Vol. 49 Issue 9, p817 

    The author reflects on a study by Elisabeth L. Backer and colleagues in this same issue of "The Journal of Family Practice" about the role of pharmaceutical representatives and the use of samples in community-based family practices. He contends that the relationship between the physician and the...

  • Indiana health provider says no to drugs reps. Murphy, Tom // Indianapolis Business Journal;2/5/2007, Vol. 27 Issue 49, p19A 

    The article reports that Arnett Health System in Lafayette, Indiana has joined other health systems in controlling the marketing power of drug companies by banning drug representatives from making sales calls at Arnett facilities. Proponents of a ban on drug salespeople cite the prescribing...

  • GPs have 'unhealthy' relationship with reps.  // Pulse;6/2/2003, Vol. 63 Issue 22, p4 

    Reports on the criticism of journal 'BMJ' on the relationship between pharmaceutical industry and general practitioners on drug prescription consequences for patients in Great Britain.

  • Pharmaceutical Companies Influence Prescribing.  // People's Medical Society Newsletter;Apr2000, Vol. 19 Issue 2, p4 

    Shows how pharmaceutical companies affects physicians and how they influence prescription drugs through direct-to-consumer advertising.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics