TITLE

Television audience's response to `mature subject matter' advisories

AUTHOR(S)
Ingold, Charles H.
PUB. DATE
August 1999
SOURCE
Psychological Reports;Aug99, Vol. 85 Issue 1, p243
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines the influence of television advisories like `mature subject matter', on viewers' decision to watch or not to watch the program. Chart showing viewers' response to advisories according to age and sex; Higher tendencies for men and younger viewers to watch programs with advisories.
ACCESSION #
2527930

 

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