Television audience's response to `mature subject matter' advisories

Ingold, Charles H.
August 1999
Psychological Reports;Aug99, Vol. 85 Issue 1, p243
Academic Journal
Examines the influence of television advisories like `mature subject matter', on viewers' decision to watch or not to watch the program. Chart showing viewers' response to advisories according to age and sex; Higher tendencies for men and younger viewers to watch programs with advisories.


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