TITLE

KATHY SAVITT

AUTHOR(S)
Graser, Marc
PUB. DATE
June 2007
SOURCE
Advertising Age;6/4/2007, Vol. 78 Issue 23, pS-16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Kathy Savitt, Executive Vice President-Chief Marketing Officer for American Eagle Outfitters. In 2006, Savitt began turning the company's retail outlets and website toward entertainment media to reach its 15-25 year-old demographic. The apparel chain has announced a production called "It's a Mall World," a 12 episode series to air during the television program "The Real World: Sydney."
ACCESSION #
25279287

 

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