Graser, Marc
June 2007
Advertising Age;6/4/2007, Vol. 78 Issue 23, pS-16
Trade Publication
This article profiles Kathy Savitt, Executive Vice President-Chief Marketing Officer for American Eagle Outfitters. In 2006, Savitt began turning the company's retail outlets and website toward entertainment media to reach its 15-25 year-old demographic. The apparel chain has announced a production called "It's a Mall World," a 12 episode series to air during the television program "The Real World: Sydney."


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