TITLE

À La Carte Confusion

AUTHOR(S)
Crupi, Anthony
PUB. DATE
June 2007
SOURCE
MediaWeek;6/4/2007, Vol. 17 Issue 23, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article states that the new U.S. Federal Communications Commission (FCC) concept, à la carte, confuses consumers instead of benefiting them. The idea allows consumers to choose their own cable television packages. When given a chance to form an example lineup, consumers chose channels at prices that did not match the service, indicating a disparity between consumer's wants and cable offerings.
ACCESSION #
25279222

 

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