TITLE

Buyers See Ally in NBC's Silverman

AUTHOR(S)
Consoli, John
PUB. DATE
June 2007
SOURCE
MediaWeek;6/4/2007, Vol. 17 Issue 23, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appointment of Ben Silverman as chair of NBC Entertainment and NBC Universal Television Studio, and his reputation as an advertising-friendly executive. He has a history of heavy product integration, and advertisers see him as an advocate. Because of his background in unscripted shows, his critics wonder if he will be able to produce the new scripted content necessary. Silverman defended himself by highlighting the success of his shows "The Office" and "Ugly Betty."
ACCESSION #
25279199

 

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