BPR Exclusive: Pub Track Consumer Test Drive

May 2007
Book Publishing Report;May2007, Vol. 32 Issue 5, p1
Trade Publication
The article reports on the release of the PubTrack Consumer by R.R. Bowker LLC. The database stores consumer information and their reasons for purchasing books. Through this database, publishers can get information about the types of books preferred by consumers. Analysts from the "Book Publishing Report" appreciate the launching of the product by the company.


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