Enabling Mobile Advertising

Smith, Brad
March 2007
Wireless Week;3/1/2007, Vol. 13 Issue 5, p21
Trade Publication
The article focuses on new and remade companies that offer middleman services that bring mobile advertising to the wireless market. These companies see mobile advertising as a new vehicle that goes beyond Internet advertising, with possible paths to the 3 billion people who use cellular telephones globally. According to the Interactive Advertising Bureau, Internet advertising posted a 33 percent annual growth with $4.2 billion in revenue in the third quarter of 2006.


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