TITLE

Grabbing The Torch

AUTHOR(S)
Coffey, Brendan
PUB. DATE
May 2007
SOURCE
Forbes Asia;5/21/2007, Vol. 3 Issue 9, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the efforts of Carlson Marketing chief executive James Schroer to enter the Chinese market. Schroer reorganized the marketing division, shifting employees from heavily staffed U.S. offices into places like Singapore, Shanghai and Seoul. The reorganization is getting Carlson up to speed for the Beijing Olympics in 2008.
ACCESSION #
25257194

 

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