TITLE

It Takes Three to Tango, or When PR Is Not Enough

AUTHOR(S)
Mittermeyer, Diane
PUB. DATE
June 2007
SOURCE
Feliciter;2007, Vol. 53 Issue 3, p142
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the significance of tripartite approach to library marketing. Tripartite approach consists of clients who needed the information, the information professional who provides, and the "third party" who pays for the information. This three correlates one another because of the core marketing concept of exchange, the service nature of the offerings, the nonprofit environment resulting in a different conclusion and the mandate given to unit.
ACCESSION #
25245358

 

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