It Takes Three to Tango, or When PR Is Not Enough

Mittermeyer, Diane
June 2007
Feliciter;2007, Vol. 53 Issue 3, p142
The article discusses the significance of tripartite approach to library marketing. Tripartite approach consists of clients who needed the information, the information professional who provides, and the "third party" who pays for the information. This three correlates one another because of the core marketing concept of exchange, the service nature of the offerings, the nonprofit environment resulting in a different conclusion and the mandate given to unit.


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