Marketing Mindset: Focusing on the Customer, from Technical Services to Circulation

Wallace, Karen
June 2007
Feliciter;2007, Vol. 53 Issue 3, p126
The article discusses the significance of marketing towards customer satisfaction on library services. It was noted that library employee should understand the basic marketing concepts since it will play a key role in developing library collections and services that can meet user needs and even exceed their expectations. Moreover, service inter-action and observation can be valuable ways to get to know clients particularly when deliberately and systemically incorporated into library operations.


Related Articles

  • Halk Kütüphanelerinde Koleksiyon Seçimi. Köprülü, Dilek // Information World / Bilgi Dunyasi;Apr2006, Vol. 7 Issue 1, p77 

    The task of collection development of public libraries requires the fulfilment of a selection process. In this context, main characteristics of the collection of public libraries, assessment of the user's information needs, the selection process and its policy of implementation, and the related...

  • YALSA Grant Winners Announced.  // American Libraries;Mar/Apr2015, Vol. 46 Issue 3/4, p11 

    The article reports the libraries that received Young Adult Library Services Association's (YALSA) Margaret A. Edwards Collection Development Grants including the Anaheim, California Public Library, the Auburn, Massachusetts Public Library, and the East Berlin, Pennsylvania Community Library.

  • LIVE at Your Library! Moyer, Matthew; Coulon, Andrew // American Libraries;Nov/Dec2012, Vol. 43 Issue 11/12, p46 

    The article presents information on how libraries can support local music collections. The authors look at the relationship between local musicians and libraries, such as the Seattle Public Library in Washington, the Kalamazoo Public Library in Michigan, and the Jacksonville Public Library in...

  • Protective vs. Reactive Customer Service: The Thinking Library Employee's Approach to Actively Assisting Patrons. Morgan, Frances // Arkansas Libraries;Aug2003, Vol. 60 Issue 4, p18 

    Discusses the concept of actively assisting patrons by library employees. Reason for disliking the term customer service; Difference between proactive and reactive service; Approach adopted by the Central Arkansas Library System to training staff.

  • Joint use libraries critical success factors--reflection on practice. Bannister, Marion // Orana;Jul99, Vol. 35 Issue 2, p15 

    Reflects on the utilization of joint use libraries in Australia. Statistics on joint use libraries; Roles of the library staff; Holistic view of the management and staff; Importance of library management; Anomalies in joint use libraries; Consideration of location for joint use library;...

  • My Pleasure to Serve You: Client Service Marketing. de Stricker, Ulla // Feliciter;2007, Vol. 53 Issue 3, p130 

    The article discusses the implications of marketing towards good customer service at library operations. It was revealed that every library manager aims on giving unfailing excellent service and builds tracking mechanisms on detecting the quiet defections. The key elements in good client service...

  • Community-Led Library Service in a Rural Community: Musquodoboit Harbour Branch. Somers, Denise; Williment, Ken // Feliciter;2011, Vol. 57 Issue 2, p50 

    The article focuses on the community-led library services provided by the Halifax Public Libraries to the rural community at Musquodoboit Harbour in Nova Scotia. It says that the community will be able to participate in identifying their information needs and to work together with the library...

  • Collection Development: The Right and Responsibility of Librarians. Hill, Bonnie Naifeh // Journal of Academic Librarianship;Nov77, Vol. 3 Issue 5, p285 

    The article discusses the rights and responsibilities of librarians in terms of collection development. Most writings are concerned primarily with determining value by use and various ways are suggested to do it. The segments of the world seem content to leave such an approach in limbo by...

  • COLLECTION DEVELOPMENT AND THEIR STRATEGIES, POLICIES FOR LIBRARIES: A MODERN ERA. Muthu, M.; Veerapandi, M. // Library of Progress-Library Science, Information Technology & Co;Jan-Jun2013, Vol. 33 Issue 1, p61 

    Collection Development reflects the Policy, Mission, and Objectives of the Libraries by providing the background to Collection Development and guidance in Building Quality and relevant collections. It outlines the underlying principles and guidelines in the selection, acquisition, evaluation,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics