TITLE

Time is Money: "Pricing" Options for Libraries

AUTHOR(S)
Morrow, Leeanne
PUB. DATE
June 2007
SOURCE
Feliciter;2007, Vol. 53 Issue 3, p123
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the significance of pricing on library marketing activities. An overview in library marketing, four "P's" has been considered, that includes on product, price, promotion and place. Price has been deemed to be as the most difficult for those who are working in libraries. Mostly of the libraries had become aware that in order to meet the needs of our large and varied customer base they need to offer different services at different "price points."
ACCESSION #
25245352

 

Related Articles

  • Loss aversion has limitations in certain circumstances. Kahneman, Daniel; Novemsky, Nathan; Bijmolt, Tammo H. A.; Pieters, Rik G. M.; Van Heerde, Harald J. // Marketing News;5/15/2005, Vol. 39 Issue 9, p50 

    Explores two studies relevant to the marketing industry. Attitude of consumers toward loss aversion; Impact of loss aversion on marketers; Determinants of price elasticity.

  • THE ACCURACY OF PRICE KNOWLEDGE: ISSUES IN RESEARCH METHODOLOGY. Connover, Jerry N. // Advances in Consumer Research;1986, Vol. 13 Issue 1, p589 

    Examines the awareness of consumers on the prices of the products on the market. Importance of price in marketing; Scarcity of literature concerning price knowledge; Assessment of the accuracy of consumers' price knowledge.

  • A Wake-Up Call for All Marketers. Clancy, Kevin J.; Krieg, Peter C. // Brandweek;1/27/2003, Vol. 44 Issue 4, p22 

    Tackles the relevance of prices to retail marketers and consumers. Influence of prices on consumer behavior; Reasons for the failure of price reduction schemes to increase sales performance; Factors that influence consumers' buying behavior.

  • The Relationship between Internal Reference Price and Three Aspects of Dealing Patterns: Frequency, Depth, and Depth Variation. Shirai, Miyuri // Advances in Consumer Research - Asia-Pacific Conference Proceedi;2005, Vol. 6, p299 

    This paper is an extension of Kalwani and Yim (1992) that includes depth-variation in addition to depth and frequency, as factors in dealing patterns that affect the internal reference price. It also investigates the interaction effects among the three factors. Depth-variation indicates whether...

  • Inflation and Prices.  // Economic Trends (07482922);Oct2001, p2 

    Reports the overall cost of consumer market measured by the Consumer Price Index (CPI). Statistics on prices in August; Table depicting average annual increase for 42 CPI components; Influence of the gap between cost of goods and cost of services on consumers.

  • Le prix de référence : un concept polymorphe. Hamelin, Jordan // Recherche et Applications en Marketing (AFM c/o ESCP-EAP);2000, Vol. 15 Issue 3, p75 

    Reference pricing, a phenomenon of interest to marketing scholars and practitioners alike, represents a growing body of literature in consumer behavior. Various types of reference prices have been suggested in literature but imply quite a few problems of concept's operationalization. The purpose...

  • Quid pro quo: Defiende tu posicionamiento ante el cliente. Rueda Martínez, Javier // MK - Marketing más Ventas;May2012, Vol. 26 Issue 279, p77 

    No abstract available.

  • NEWS IN BRIEF. Ferris, Craig T.; Siegel, Gary E.; Newman, Emily; Smith, Aaron T. // Bond Buyer;5/19/2003, Vol. 344 Issue 31638, p2 

    Presents news items related to developments in the U.S. bond market as of May 19, 2003. Decline in consumer price index in April; Percentage increase in issuance of private-housing permits; Increase in the University of Michigan's preliminary May consumer sentiment index.

  • Is It Legal? Kitchens, William H. // Refrigerated & Frozen Foods Retailer;Jun2007, Vol. 5 Issue 5, p8 

    The article addresses the issue of price differences in the sale of similar goods in the U.S. It states that the Robinson-Patman Act prohibits a price difference in the sale of goods of similar grade and quality, but that different prices may not always be illegal. It lists some factors that may...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics