Time is Money: "Pricing" Options for Libraries

Morrow, Leeanne
June 2007
Feliciter;2007, Vol. 53 Issue 3, p123
The article discusses the significance of pricing on library marketing activities. An overview in library marketing, four "P's" has been considered, that includes on product, price, promotion and place. Price has been deemed to be as the most difficult for those who are working in libraries. Mostly of the libraries had become aware that in order to meet the needs of our large and varied customer base they need to offer different services at different "price points."


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