It's everything personal

Robinson, Thomas G.
March 2007
CED;Mar2007, Vol. 33 Issue 3, p44
Trade Publication
The article shares the author's insights on the increasing demand for personalized content of media communications in the U.S. The author cites that media communications personalization not only means being able to deliver targeted content to a higher number of end users, but it also means amplifying the total amount and type of content delivered. He adds that it is still too early to tell if technology personalization is a good thing or a bad thing for the society.


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