Using software to understand consumers

Evans, Gary
May 2007
Furniture/Today;5/28/2007, Vol. 31 Issue 37, p62
Trade Publication
The article discusses how software firms are helping furniture retailers understand their customers in the U.S. Retail technology providers are developing software that captures more information about consumers and makes data readily available to salespeople. ProfitSystems' customer care center software enables salespeople to take a proactive approach to meet customers' demand. Myriad Software has added its Customer Relationship Management module to its in-store sales-enhancement package.


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