TITLE

Using software to understand consumers

AUTHOR(S)
Evans, Gary
PUB. DATE
May 2007
SOURCE
Furniture/Today;5/28/2007, Vol. 31 Issue 37, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how software firms are helping furniture retailers understand their customers in the U.S. Retail technology providers are developing software that captures more information about consumers and makes data readily available to salespeople. ProfitSystems' customer care center software enables salespeople to take a proactive approach to meet customers' demand. Myriad Software has added its Customer Relationship Management module to its in-store sales-enhancement package.
ACCESSION #
25228268

 

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