TITLE

NBC U ready to go green

AUTHOR(S)
Learmonth, Michael
PUB. DATE
May 2007
SOURCE
Daily Variety;5/25/2007, Vol. 295 Issue 39, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a broad set of initiatives unveiled by NBC Universal to boost its credentials as a "green" company. As part of the "Get on Board" campaign, the company has committed to mitigating the environmental impact of film and television production, cutting greenhouse gas emissions by 3% by 2012. The effort is led by chief executive officer (CEO) Jeff Zucker.
ACCESSION #
25218617

 

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