TITLE

Branding with Partners

PUB. DATE
May 2007
SOURCE
FoodService Director;5/15/2007, Vol. 20 Issue 5, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advantages of manufacturers' lower-cost branding solution to the food service sector. Many operators have found value in using manufacturers' branded foodservice concepts, citing cost savings, variety and the ability to offer the cachet of branding in locations that cannot support a national franchise. Sanford Health Center expanded its foodservice options beyond the original cafeteria.
ACCESSION #
25205337

 

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