Branding with Partners

May 2007
FoodService Director;5/15/2007, Vol. 20 Issue 5, p80
Trade Publication
The article focuses on the advantages of manufacturers' lower-cost branding solution to the food service sector. Many operators have found value in using manufacturers' branded foodservice concepts, citing cost savings, variety and the ability to offer the cachet of branding in locations that cannot support a national franchise. Sanford Health Center expanded its foodservice options beyond the original cafeteria.


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