White Noise

Sichtermann, Lori
April 2007
Private Label Buyer;Apr2007, Vol. 21 Issue 4, p18
Trade Publication
The article features Publix Super Markets Inc. and how it has created a brand of products to sustain a message of quality across the diverse markets it serves. Retailers that offer store brand programs strive to achieve brand recognition that conveys quality and builds brand loyalty. It suggests that Publix has been able to achieve this with its innovative and humorous line of private label packaging. They used simple and clean designs, opposite to what was available on store shelves.


Related Articles

  • Brands in trouble. Liesse, Julie; Fitzgerald, Kate // Advertising Age;12/2/1991, Vol. 62 Issue 51, p16 

    Assesses the status of the package goods industry's brand names in the United States. Highlights of a study showing the drop in loyalty to well-known brands in 1990 and 1991; Effect of the move by retailers to divert consumer loyalty from brands to themselves; Contribution of advertising to...

  • PG Pulse.  // Progressive Grocer;Aug2015, Vol. 94 Issue 8, p12 

    The article offers miscellaneous information related to the grocery industry. Topics discussed include Wegmans Food Markets and Publix Super Markets receiving the Best in Business Award from The Ruderman Family Foundation; rise in the usage of clean-label ingredient products including...

  • Back to Value. Gaines, Amanda // Retail Merchandiser;Sep/Oct2009, Vol. 49 Issue 5, p2 

    The article deals with the challenges facing retailers in finding ways to attract customers and develop brand loyalty amidst the economic downturn. It presents an overview of the forms of customer loyalty, according to Mike Mancini of Nielsen Claritas. It emphasizes that customers today are no...

  • ETHNIC BOOM. Moses, Lucia // SN: Supermarket News;9/11/2006, Vol. 54 Issue 37, p54 

    The article focuses on the use of store-brand ethnic products by retailers to appeal to Hispanic American consumers. Some retailers such as Supervalu, Ahold USA and H. E. Butt Grocery Co. have introduced Hispanic-style products under their own labels. To cater to Hispanic Americans where their...

  • Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice. Geyskens, Inge; Gielens, Katrijn; Gijsbrechts, Els // Journal of Marketing Research (JMR);Oct2010, Vol. 47 Issue 5, p791 

    Three-tiered private-label (PL) portfolio strategies (low-quality tier: economy PLs, mid-quality tier: standard PLs, and top-quality tier: premium PLs) are gaining interest around the world. Drawing on the context-effects literature, the authors postulate how the introduction of economy and...

  • A Comparison of Online and Offline Consumer Brand Loyalty. Danaher, Peter J.; Wilson, Isaac W.; Davis, Robert A. // Marketing Science;Fall2003, Vol. 22 Issue 4, p461 

    In this study we compare consumer brand loyalty in online and traditional shopping environments for over 100 brands in 19 grocery product categories. The online purchase data come from a large traditional grocery retailer that also operates an online store for its products. The offline data...

  • Trust me? Don't bank on it. Plaskitt, Sarah // B&T Weekly;5/28/2004, Vol. 54 Issue 2473, p7 

    Discusses the findings of a survey conducted by the periodical "Reader's Digest" on the top trusted brands in Australia in 2003. Importance of trust in the eyes of the consumers; reason behind the low rankings of banks; Differences in the importance of trust for each state.

  • Tippecanoe and Tylenol Too! Lukas, Paul // Fortune;2/1/1999, Vol. 139 Issue 2, p36 

    Presents information on the United States political attitudes with product brand loyalties. Results of New York City-based market researcher Mark DiMassimo's survey; Conclusions from DiMassimo's survey; Details of anti-Clinton brands that has long-running traditions of consumer trust; Response...

  • Brand Trust and Authenticity: The Link between Trust in Brands and the Consumer's Role on the Market. Gustafsson, Clara // Advances in Consumer Research - European Conference Proceedings;2006, Vol. 7, p522 

    Consumers increasingly demand that brand authenticity means that the brand's values are aligned with the corporation's actions, which are made transparent (Holt 2002). Interrogating Holt's claim that "consumer resistance" is inevitably staged in the marketplace, I suggest that the implications...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics