The case for INTEGRATION

Major, Meg
May 2007
Progressive Grocer;5/1/2007, Vol. 86 Issue 6, p116
Trade Publication
The article discusses how supermarkets could increase sales by integrating the selling space of organic produce with conventionally grown fruits and vegetables. Bill Crosset of Crosset Co. found that integrating organics with conventional is the most effective way to merchandise. He notes that when organics are merchandised side by side with conventional products, the benefits of organics often seem even more compelling that when placed in a separate display within the produce department. INSETS: Wal-Mart's organic defense;Four Seasons bows organic packaging;Stemilt transitioning most tree fruit to organics;Well-Pict unveils new organics, packaging


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