Lean times

Major, Meg
May 2007
Progressive Grocer;5/1/2007, Vol. 86 Issue 6, p102
Trade Publication
The article presents information on a study conducted by the Food Marketing Institute and the American Meat Institute which offers an in-depth look at consumer perceptions of the supermarket's meat department. The study reports price to be the most significant factor U.S. consumers consider in determining what type of meat product to purchase once they have chosen the retail venue. Shoppers prefer fresh cuts over ready-to-eat or ready-to-heat meat case items. INSETS: Big Y brings back the butcher;Pork Board fights the 'blahs';Irradiation ready to return?;Hillshire Farm's 'Go Meat!' battle cry


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