LIQUID dynamite

May 2007
Progressive Grocer;5/1/2007, Vol. 86 Issue 6, p79
Trade Publication
The article suggest ways on how U.S. retailers could take advantage of the success of energy drinks, as well as things that they should consider in determining which brands to carry amidst the influx of different energy drink products. A key component the retailer must consider when making a decision on what to carry is support behind the brand given by suppliers, particularly with image marketing targeted at their core consumers.


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