TITLE

The big shift

AUTHOR(S)
Turock, Art
PUB. DATE
May 2007
SOURCE
Progressive Grocer;5/1/2007, Vol. 86 Issue 6, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on how supply chain efficiencies will give way to deeper retailer-vendor collaboration on product differentiation and sales growth. Suppliers who are proficient at branding products can assist retailers in branding the store, by communicating a retailer's brand attributes and creating emotional connections in select categories. Collaborating on retailer differentiation and mutual sales growth is the emerging revolution that will have make-or-break a business.
ACCESSION #
25168626

 

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