The big shift

Turock, Art
May 2007
Progressive Grocer;5/1/2007, Vol. 86 Issue 6, p66
Trade Publication
The article presents information on how supply chain efficiencies will give way to deeper retailer-vendor collaboration on product differentiation and sales growth. Suppliers who are proficient at branding products can assist retailers in branding the store, by communicating a retailer's brand attributes and creating emotional connections in select categories. Collaborating on retailer differentiation and mutual sales growth is the emerging revolution that will have make-or-break a business.


Related Articles

  • Walmart Adopts New Stance. Pinto, David // MMR;11/17/2014, Vol. 31 Issue 18, p17 

    The article discusses strategy adopted by discount store retail corporation Walmart to increase its sales especially during the holiday season of 2014. Topics include strengthening the bond with the suppliers, simplifying process and systems for the suppliers, and encouraging better product...

  • Death of a Salesman. Hodge, Richard; Schachter, Lou // Sales & Service Excellence Essentials;May2007, Vol. 7 Issue 5, p14 

    The article addresses the notion that effective salespeople are those who sell solutions. There are several reasons behind the selling of a solution to a company. Solution selling does not create product differentiation. Two examples are provided on how salespeople can accelerate the desired...

  • Plan Your Marketing for 2009. Gordon, David; Ray, Allen // Electrical Wholesaling;Oct2008, Vol. 89 Issue 10, p62 

    The article focuses on marketing plans for distributors, manufacturers and representatives to achieve success in business. It indicates the integral components to achieve the said success including brand management, supplier relations, market research, merchandising, supporting product launches,...

  • If you don't ask, you don't get. Hodge, Fiona // DIY Week;2/8/2013, p6 

    The article discusses the drawbacks, solutions and opportunities in sales and merchandising.

  • Want an Order? Ask for It! Sloan, Carole // Home Textiles Today;7/17/2006, Vol. 27 Issue 33, p34 

    The article offers insights on why retailers do not make business with their counterpart suppliers in the home textile industry in the U.S. The author points out that the lack of solicitation from suppliers makes retailers reluctant to establish sales with them as they feel unwelcome. The top 50...

  • 8 WAYS TO DIGITISATION. Patni, Gaurav // Australian Giftguide;Jan-Mar2013, p38 

    The article offers information on the eight ways to digitisation in Australia. It states that the digitisation is a process of changing physical items to virtual stuff. It mentions the eight ways to digitisation which include digital collaboration, online shopping portals, and supplier...

  • Gas Pains. MICHAEL, LEO // LP/Gas;Nov2015, Vol. 75 Issue 11, p11 

    A cartoon in presented about the relationship between petroleum chemical industry suppliers and retailers.

  • MSRP: Suggestion or mandate? Craig, Tim // Retailing Today;4/9/2007, Vol. 46 Issue 5, p11 

    The author reflects on the imposition of drastic changes that affect the retail industry in the U.S. The author looks at how sudden change inflict chaos on the concern parties. He somehow ponders the judgment of Supreme Court over the case Leegin V. PSKS, which jeopardized the retailers/...

  • SLOGAN POWER. Ligerakis, Maria // B&T Weekly;Feb2004 Supplement, p7 

    Examines the significance of slogans on the marketing of products in Australia. Study focusing on the ability of consumers to recall advertising slogans of marketers; Number of subjects responding to the Quarterly Magnum Awareness Study; Reaction of marketers on the result of the study; Effects...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics