Marsling, Justin
May 2007
Progressive Grocer;5/1/2007, Vol. 86 Issue 6, p64
Trade Publication
The article examines how far U.S. supermarkets have recovered from spinach sales during the first quarter of 2007 following the Escherichia coli outbreak in September 2006 which affected sales of fresh spinach. It offers information on the actions taken by supermarkets to restore consumer confidence in spinach, thus increasing sales and consumption. Some grocers are using radio frequency identification tags to track products to ensure food safety.


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