Virtual world, real relationships

Lempert, Phil
May 2007
Progressive Grocer;5/1/2007, Vol. 86 Issue 6, p24
Trade Publication
The article presents information on Phil's Supermarket in Second Life, an Internet-based virtual world developed by Linden Lab. Phil's is an open architecture marketing and learning laboratory, one that is available for retailers to experiment with and use as a tool to help build relationships with shoppers. It enables users to interact with each other and with businesses through motional avatars, providing a level of a social network service combined with general aspects of a metaverse.


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