TITLE

Virtual world, real relationships

AUTHOR(S)
Lempert, Phil
PUB. DATE
May 2007
SOURCE
Progressive Grocer;5/1/2007, Vol. 86 Issue 6, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on Phil's Supermarket in Second Life, an Internet-based virtual world developed by Linden Lab. Phil's is an open architecture marketing and learning laboratory, one that is available for retailers to experiment with and use as a tool to help build relationships with shoppers. It enables users to interact with each other and with businesses through motional avatars, providing a level of a social network service combined with general aspects of a metaverse.
ACCESSION #
25168621

 

Related Articles

  • Virtual show evangelists. Biba, Erin // B to B;3/10/2010, Vol. 95 Issue 3, p20 

    The article discusses the increasing popularity of virtual events among event marketers to increase their Return on Investment (ROI). It is stated that event producers' need to widen the reach of their investments has resulted in the necessity of virtual events. Dannette Veale, virtual strategy...

  • Parallel Universe. Moran, Gwen // Entrepreneur;Feb2007, Vol. 35 Issue 2, p32 

    The article presents reasons why one should take one's business to the virtual world. Such virtual locations offer a tremendous amount of commerce with refashioning and selling to produce profits. Small companies that produces products that make the business avatar look good are recommended for...

  • LIFE INSURANCE in a VIRTUAL WORLD? Silverhart, Todd A. // LIMRA's MarketFacts Quarterly;Spring2007, Vol. 26 Issue 2, p37 

    The article discusses the economic aspects of the virtual world program Second Life. Second Life was developed by computer company Linden Labs and allows users to function in a virtual world. The currency used in Second Life is the Linden dollar, whose trading is related to financial trading in...

  • ENHANCING BRAND EQUITY THROUGH FLOW AND TELEPRESENCE: A COMPARISON OF 2D AND 3D VIRTUAL WORLDS. Nah, Fiona Fui-Hoon; Eschenbrenner, Brenda; DeWester, David // MIS Quarterly;Sep2011, Vol. 35 Issue 3, p731 

    This research uses theories of flow, telepresence, positive emotions, and brand equity to examine the effect of using two-dimensional versus three-dimensional virtual world environments on telepresence, enjoyment, brand equity, and behavioral intention. The findings suggest that the 3D virtual...

  • Experience and Confidence in an Internet-Based Asset Market Experiment. Fiedler, Marina // Southern Economic Journal;Jul2011, Vol. 78 Issue 1, p30 

    The experience effect in asset markets is one that was thought to be settled. As subjects gained experience with the interface and each other, they typically exhibit fewer instances of mispricing and at lower magnitudes. But questions regarding trading experience are not easy to address in the...

  • Media Morph: Web-wide virtual rooms. Klaassen, Abbey // Advertising Age;7/14/2008, Vol. 79 Issue 27, p18 

    The article reports on developments in the area of online social networking. Companies such as Google, Exit Reality, and Vivaty, are reported in the article to be introducing technologies which would allow individuals and companies to have three dimensional online rooms for their personal web...

  • Touching light: A new framework for immersion in artistic environments. Seo, Jinsil; Gromala, Diane // Technoetic Arts: A Journal of Speculative Research;2007, Vol. 5 Issue 1, p3 

    The idea of immersion research has been explored in various disciplines: Virtual Reality, Interactive Storytelling, Art, etc. However, most researchers focus on constraints of the hardware and software, and are less focused on the conceptual and philosophical implications of immersion and...

  • out of the classroom and into the world. Merchant, Guy // English 4--11;Spring2008, Issue 32, p12 

    The article describes the Barnsborough innovative project for Year 5 children in Barnsley, England. The Barnsborough project is a 3D virtual world built by virtuallylearning.com. It is a complex web of information stored on remote servers, and is a literacy-rich environment shared between pilot...

  • The Three Macs Say … Be Careful! Risch, Dan // Appleseeds;Mar2011, Vol. 13 Issue 6, p11 

    The article discusses several pros and cons of virtual worlds. It is suggested the one should stay alert to trouble in the virtual world. By referring to a survey, it is stated that teenagers often complain of cyber bullying. One is advised not to disclose any personal information with people...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics