Wal-Mart's green litmus test

McTaggart, Jenny
May 2007
Progressive Grocer;5/1/2007, Vol. 86 Issue 6, p10
Trade Publication
The article reports on the launch by Wal-Mart of an initiative that will help it measure consumer interest in organics and other green products. It is a survey of customer attitudes, based on sales of green products such as organic milk and baby food, and extended-life paper products. Based on the survey, the company found that New Hampshire is the greenest state and that 57 percent of U.S. consumers say they are concerned about the environment.


Related Articles

  • NATURAL CARE SALES TO GROW AS TARGET JOINS FRAY. Nagel, Andrea; Brown, Rachel // WWD: Women's Wear Daily;1/25/2008, Vol. 195 Issue 18, p10 

    The article discusses the growth opportunities for natural product manufacturers in the mass market in the U.S. Chain store Target is set to commit to stocking up to 8 feet of natural products in all 1,591 of its stores, and will push sales of natural and organic body lotions, face creams and...

  • GREEN=MAINSTREAM?  // Brand Packaging;May2008, Vol. 12 Issue 4, p52 

    The article focuses on the new consumer research issued by Wal-Mart Stores Inc. that shows shoppers are considering the environment before buying in the U.S. Wal-Mart has had an adoption rate increase of 66% in 2007 in its sustainability Live Better Index, which tracks consumers' decision to...

  • A Big, Green, Reluctant Hug For Retailing's 800-1 b. Gorilla.  // Brandweek;5/5/2008, Vol. 49 Issue 18, p61 

    The article evaluates a Wal-Mart marketing campaign for the green products it sells. The environmentally-friendly products mentioned in the advertisements include Sun Chips and PUR water filters, the article states. An overview of the advertising campaign is presented, including the strengths of...

  • Still In Demand. Edelson, Sharon // WWD: Women's Wear Daily;10/27/2008, Vol. 196 Issue 89, p4B 

    The article focuses on consumers' interest in sustainable and organic products in the clothing industry. It states that the current financial crises has not affected the demand of sustainable or organic apparel and informs about various sustainable or organic apparel being offered by retailers,...

  • Organizing Wal-Mart. Rathke, Wade // Social Policy;Fall2005, Vol. 36 Issue 1, p4 

    The article discusses various reports published within the issue, including one by Celinda Lake on the attitude of consumers towards Wal-Mart and another by Paul Blank on the plans for Wal-Mart.

  • Warming Up to Wal-Mart.  // Brandweek;10/22/2007, Vol. 48 Issue 38, p25 

    The article discusses how retailer Wal-Mart's advertising campaign promoting itself as being concerning about global warming/environmental issues has been effective. The article explains that prior to viewing advertisements with a focus on environmental messaging, 39% of consumers described...

  • Daily Quote.  // WWD: Women's Wear Daily;8/4/2011, Vol. 202 Issue 24, p2 

    A quote from Wendy S. Liebmann of WSL/Strategic Retail regarding the percentage of Wal-Mart Stores Inc.'s shoppers who do not believe that the company's stores offer the lowest price is presented.

  • NRF: Macy's vs. Wal-Mart Shopper.  // Home Textiles Today;12/4/2006, Vol. 27 Issue 44, p27 

    The article reports on the results of a research by the National Retail Federation comparing the attitude of Macy's and Wal-Mart shoppers in the U.S. The research found that Macy's shoppers are feeling more confident about the economy than regular Wal-Mart shoppers. Wal-Mart shoppers plan to...

  • Can Walmart Get Us to Buy Sustainable Products? Winston, Andrew // Harvard Business Review Digital Articles;2/24/2015, p2 

    The article discusses an initiative launched by retailer Walmart in which it labels a number of products on its electronic commerce (ecommerce) website as "Made by a Sustainability Leader" as part of its effort to promote sustainable products.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics