TITLE

Wal-Mart's green litmus test

AUTHOR(S)
McTaggart, Jenny
PUB. DATE
May 2007
SOURCE
Progressive Grocer;5/1/2007, Vol. 86 Issue 6, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch by Wal-Mart of an initiative that will help it measure consumer interest in organics and other green products. It is a survey of customer attitudes, based on sales of green products such as organic milk and baby food, and extended-life paper products. Based on the survey, the company found that New Hampshire is the greenest state and that 57 percent of U.S. consumers say they are concerned about the environment.
ACCESSION #
25168615

 

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