TITLE

SACRIFICIAL OFFERINGS

AUTHOR(S)
Hart, Christopher W.
PUB. DATE
September 1999
SOURCE
Marketing Management;Fall99, Vol. 8 Issue 3, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents information on how customer sacrifices can be eliminated. Definition of customer sacrifices; Focus on research findings on customers' needs; Description of a new training program to teach employees to smile and greet customers; Details of how a Web site offers the opportunity to give information to customers; Discussion on how a movie chain could eliminate customer sacrifices and gain competitive advantage.
ACCESSION #
2516841

 

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