Direct-to-consumer advertising debated in the United States and European Union

Guthrie, Patricia
May 2007
CMAJ: Canadian Medical Association Journal;5/8/2007, Vol. 176 Issue 10, p1404
Academic Journal
The article reports that direct-to-consumer (DTC) advertising is being debated in the U.S. and the European Union as Canada assesses the legality of DTC drug advertising in courts. DTC advertising is not allowed in Canada but manufacturers can skirt the law by running ads that either name the drug but not its indication or communicate about the condition but do not name the drug.


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