Direct-to-consumer advertising debated in the United States and European Union

Guthrie, Patricia
May 2007
CMAJ: Canadian Medical Association Journal;5/8/2007, Vol. 176 Issue 10, p1404
Academic Journal
The article reports that direct-to-consumer (DTC) advertising is being debated in the U.S. and the European Union as Canada assesses the legality of DTC drug advertising in courts. DTC advertising is not allowed in Canada but manufacturers can skirt the law by running ads that either name the drug but not its indication or communicate about the condition but do not name the drug.


Related Articles

  • Europe reconsidering DTCA. Meek, Colin // CMAJ: Canadian Medical Association Journal;5/8/2007, Vol. 176 Issue 10, p1405 

    The article reports that five international associations have joined forces to oppose an anticipated move by the European Commission that would give pharmaceutical companies more freedom to communicate directly with the public. The group claims that pharmaceutical companies have an inherent...

  • Stage set for Senate to shackle DTC advertisers. Teinowitz, Ira // Advertising Age;2/26/2007, Vol. 78 Issue 9, p43 

    The article states that the U.S. Senate's health committee has set a tentative date to consider legislation from Senator Ted Kennedy of Massachusetts and Senator Michael Enzi of Wyoming that could dramatically restrict direct-to-consumer advertising for prescription drugs. Advertising groups...

  • EC Takes a Second Look at Patient Information. Sheridan, Cormac // BioWorld International;10/12/2011, Vol. 16 Issue 41, p1 

    This article reports on the publication of revised proposals by the European Commission (EC) on the regulation of the flow of information between drugmakers, regulators and patients. The commission placed greater emphasis on consumer and patient rights. The changes will keep the ban on...

  • Brussels Sprouts? Pitts, Peter J. // Pharmaceutical Executive;May2006, Vol. 26 Issue 5, p50 

    The article reports on the debate about the restrictive national and European Union laws that make its illegal for pharmaceutical companies to provide any kind of information-to-patients programs (ItP). The author points out to his European colleagues that DTC advertising influences patients to...

  • Effects of Direct-to-Consumer Advertising of Prescription Drugs on Prices. Kalyanaram, Gurumurthy; Phelan, John J. // Journal of Business & Economic Studies;Fall2011, Vol. 17 Issue 2, p67 

    In this paper,we examined the effects of direct-to-consumer advertising (DTCA) of prescription (Rx) drugs on drug prices, price elasticity, and market share. Data on sales, price, and DTCA for three therapeutic classes of Rx drug categories were obtained for the period January 1998 to December...

  • Shops' DTC disruption roils FDA, Big Pharma. Thomaselli, Rich; Teinowitz, Ira // Advertising Age;4/10/2006, Vol. 77 Issue 15, p16 

    The article reports that the Coalition of Healthcare Communication is asking the U.S. Food and Drug Administration to start over with new rules for the pharmaceutical direct-to-consumer advertising category in 2006. Some drug companies and their trade group, the Pharmaceutical Research and...

  • The Effect of Competing Direct-to-Consumer Advertising Campaigns on the Use of Drugs for Benign Prostatic Hyperplasia: Time Series Analysis. Skeldon, Sean; Kozhimannil, Katy; Majumdar, Sumit; Law, Michael // JGIM: Journal of General Internal Medicine;Apr2015, Vol. 30 Issue 4, p514 

    Background: Direct-to-consumer advertising (DTCA) remains a controversial issue, with concerns that it leads to unnecessary and inappropriate prescribing. Whether DTCA shifts prescribing from first-line (guideline-recommended) therapy to second-line drugs has not been studied. Objective: The...

  • DTC advertising under scrutiny. Cameron, Amanda // New Zealand Doctor;3/22/2006, p4 

    Reports on a study which showed that New Zealand patients value direct-to-consumer (DTC) advertising for prescription medicines. Characteristics of DTC advertising that encourages consumers to seek medical advice; Concerns raised by critics of DTC advertising; Advertising code by which laws...

  • Drug ads likely to feel pressure. Teinowitz, Ira // Advertising Age;3/18/2002, Vol. 73 Issue 11, p4 

    The article reports that industry analysts are expecting that direct-to-consumer (DTC) prescription drug advertising will come under congressional pressure in the United States during the year 2002. The need to reauthorize a prescription drug user-free act and the push to create a Medicare...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics