TITLE

Listen up, you retailers! A few ideas, 100% off!

AUTHOR(S)
Epperson, Jason
PUB. DATE
May 2007
SOURCE
Furniture/Today;5/21/2007, Vol. 31 Issue 36, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers management advice for furniture retailers in the United States. It discusses how to attract consumers by showing them an ad with prices from 1995 to 1999 alongside what the item can be purchased for today. The author advises retailers to give discounts or gifts to newlywed, first-child, first-home or recent-graduates.
ACCESSION #
25159002

 

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