Listen up, you retailers! A few ideas, 100% off!

Epperson, Jason
May 2007
Furniture/Today;5/21/2007, Vol. 31 Issue 36, p32
Trade Publication
The article offers management advice for furniture retailers in the United States. It discusses how to attract consumers by showing them an ad with prices from 1995 to 1999 alongside what the item can be purchased for today. The author advises retailers to give discounts or gifts to newlywed, first-child, first-home or recent-graduates.


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