Lessons from the discounter channel

Epperson, Jerry
May 2007
Furniture/Today;5/21/2007, Vol. 31 Issue 36, p32
Trade Publication
The article reports on the importance of non-traditional furniture store retailing. It discusses the results of a study on discount department stores by the periodical "Furniture/Today." The study found that lower price points in many furniture categories are purchased in the discounter channel. The study also shows that consumers spent more for bedding in discount department stores than in traditional furniture stores.


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