HBO will pilot 'Flight' online

Morfoot, Addie
May 2007
Daily Variety;5/17/2007, Vol. 295 Issue 33, p28
Trade Publication
The article reports on the partnership between HBO in conjunction with the interactive advertising agency Deep Focus and MySpace and several video-sharing sites as part of an online marketing campaign for the pilot episode of the comedy series "Flight of the Conchords." Epidsode will be portable through codes that allow users to embed the episode on blogs, web sites and social networking profiles.


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