A supplier looking for RESPECT

Abram, Mike
April 2007
Farmers Weekly;4/20/2007, Vol. 146 Issue 16, p26
Trade Publication
The article features farmer and entrepreneur Will Chase of Herefordshire, England and his Tyrells potato and vegetable crisps business. It mentions the issue faced by Chase with supermarket giant Tesco due to his refusal to sell his products in its stores. It highlights the efforts of Chase to establish the business and the factors that led to its success. He opposes the notion of selling an expensive product in a cheap market.


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