Schmidt rocks the room

Weber, Rick
April 2007
Trailer / Body Builders;Apr2007, Vol. 48 Issue 6, p75
Trade Publication
The article discusses how Ken Schmidt wrapped up the Work Truck Show 2007 by discussing changing the culture of business. According to the in-demand speaker and communications consultant who was credited with helping resuscitate Harley-Davidson, understanding basic human behavior can make companies and brands more competitive. The article continues to detail the speaker's experience at Harley-Davidson and how the company stopped doing business the same way everyone else was doing it.


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