TITLE

Schmidt rocks the room

AUTHOR(S)
Weber, Rick
PUB. DATE
April 2007
SOURCE
Trailer / Body Builders;Apr2007, Vol. 48 Issue 6, p75
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how Ken Schmidt wrapped up the Work Truck Show 2007 by discussing changing the culture of business. According to the in-demand speaker and communications consultant who was credited with helping resuscitate Harley-Davidson, understanding basic human behavior can make companies and brands more competitive. The article continues to detail the speaker's experience at Harley-Davidson and how the company stopped doing business the same way everyone else was doing it.
ACCESSION #
25155808

 

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