The importance of intangibles

Weber, Rick
April 2007
Trailer / Body Builders;Apr2007, Vol. 48 Issue 6, p65
Trade Publication
The article discusses managing intangibles like people, relationships and information in the truck equipment industry. According to Robert Nadeau, managing principal of the Industrial Performance Group, intangible assets can account for up to 70% of a business' market value. Topics discussed include intangible assets as the primary driver of wealth creation in North America as manufacturing moves to China, the National Truck Equipment Association survey and unnecessary costs.


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