Your mother was wrong!

Weber, Rick
April 2007
Trailer / Body Builders;Apr2007, Vol. 48 Issue 6, p26
Trade Publication
The article discusses a study done by the National Truck Equipment Association based on the book and methodology by Ryan Matthews and Fred Crawford that found that great companies never try to be the best at everything. The study to reflect the unique nature of the work truck and trailer industry surveyed fleets and dealers to explore why they do business with their suppliers. Results of the survey are discussed in a book by the association regarding competitive differentiation.


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