TITLE

Your mother was wrong!

AUTHOR(S)
Weber, Rick
PUB. DATE
April 2007
SOURCE
Trailer / Body Builders;Apr2007, Vol. 48 Issue 6, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a study done by the National Truck Equipment Association based on the book and methodology by Ryan Matthews and Fred Crawford that found that great companies never try to be the best at everything. The study to reflect the unique nature of the work truck and trailer industry surveyed fleets and dealers to explore why they do business with their suppliers. Results of the survey are discussed in a book by the association regarding competitive differentiation.
ACCESSION #
25155800

 

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