TITLE

BRIEFS

PUB. DATE

April 2007

SOURCE

Finweek;4/26/2007 Ad Review Supplement, p124

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

The article focuses on the significance of brand awareness among the companies and their clients in South Africa. It has been stressed that work should be recognized through awards. It is important to note that the recognition should deliver results that the client can translate into sales or a quantifiable growth in awareness. Many media awards are found to have high relevance on the actual results achieved.

ACCESSION #

25151221

Tags: BRAND name products -- Awards;  PRODUCT orientation;  PRODUCT management;  ADVERTISING;  CLIENTS

 

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