TITLE

Many Chefs In Food's 'Star' Promotion

AUTHOR(S)
HAUGSTED, LINDA
PUB. DATE
May 2007
SOURCE
Multichannel News;5/21/2007, Vol. 28 Issue 21, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that U.S. cable television network Food Network is working on a multiplatform marketing campaign for season three of "The Next Food Network Star." The campaign's goal is to position the program as the most successful food competition show on cable. Some of the strategic partners for the show include Hilton Hotels, Ford Motor, Disney/Pixar and the National Basketball Association.
ACCESSION #
25150432

 

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